Capgemini recruitment service - a successful career in IT

Our collaboration with Capgemini started with workshops, which are always the cornerstone of all projects we run.

DURING OUR SESSION

• We determined the issues related to the recruitment process, as well as the performance of the current website. This allowed us to obtain a complete image of the situation and map all areas in need of optimisation.

• We identified the needs of the Capgemini team and their expectations of the new website.

• We interpreted data from Google Analytics and discussed the nature of traffic on the existing site in detail.

• We demonstrated the most interesting trends in design and helped identify the style that best represented the image of the company.

• We prepared draft mockups of the new site.

After the workshops, we moved on to the design and coding phase. The project had to be based on the Capgemini branbook, which defined the fonts, colours, icon style, and even the website’s grid. While the style guide somewhat limited our designers’ vision, it didn’t get in the way of modernising the look of the site.

The design used irregular shapes, inside which we put photos of the company’s employees. To create the perfect background for the typography, we brightened the website, giving it a clean, natural look. The project was complemented with illustrations that matched the color scheme of Capgemini.

During the coding phase, our developers implemented subtle animations that were an exciting addition to the site and fit in with the trends. Thanks to this, the Capgemini website began to reflect the spirit of the company and the image of a modern employer.

SCOPE OF ACTION

• We reviewed the website’s architecture, analysed the mockups created during the workshop, and determined the user flow. Afterwards, we put it up for discussion with the Capgemini team. 

• We analysed the brand book.

• We designed user-friendly solutions to support the conversion rates (contact form, job search engine, results filter, etc).

• We designed desktop and mobile versions of the website.

• We developed the front- and back-end of the website.

Capgemini was using inconsistent visuals in its communication, which made it difficult to build brand awareness online. To change this, we updated the materials in line with the design of the new website. We also created an application form that Capgemini can use in the recruiting process. Friendly design, a progress bar, and a clear form make the application process much easier.

SCOPE OF ACTION

• We created and delivered mailing templates in HTML for Capgemini.

• We designed the application form to be set up on a subdomain

After implementation, Capgemini contracted us to maintain and support the website. Several months after that, we conducted Google Analytics and HotJar audits to verify the effectiveness of the site in converting job-seeking users.The collected data and conclusions related to UX will be taken into account in the process of website optimisation.

SCOPE OF ACTION

• Hotjar audit – we analysed heat-, click- and move maps and prepared optimisation recommendations on this basis.
  
  
• We analysed and interpreted data from Google Analytics.
  
  

• A modern website that goes hand in hand with the image of the company.
  
  
• Technological and graphic support in creating an attractive employer brand on the Internet.