New product identity for Pharma Point

• In-depth problem analysis
  
• Developing a marketing strategy
  
• Pain points identification
  
• Developing brand’s new Key Visual concept that would capture new product’s spirit and reach a wider audience

From this point it was possible to focus on tactical elements.

The primary goal was to create a Polish website as a platform for the sales and as an offer presentation. The solution was to create a landing page that successfully implemented:

• A clear structure
  
• An intuitive navigation
  
• New elements of branding that enriched it visually

In addition, the website also provided a section redirecting its users to online pharmacies, where one can purchase the product.

A Bear, whose image was part of Imunoglukan’s visual identity, became the brand hero – the Immunity Guardian. The previous image of the Bear was reinterpreted together with the client. As a result we have: 

• Given the Bear a new, more friendly character
  
• Named him the Immunity Guardian
  
• Determined his function using storytelling
  
  

The aim was to create a story that would speak to the parents’ emotions and encourage them to protect their child's or their own resilience.

Purchasing the product equates with 'inviting' the Immunity Guardian to begin the process of supporting our organism:

• In order to emphasize our hero’s superpowers, we have prepared a Key Visual, which presented the Bear in action while protecting clients at school or at work. KV took the form of pictures of potential consumers with a centrally placed shield and the image of the Bear enshrined within to symbolise him accompanying us in everyday situations
• Shield motive as a weapon to fight opponents - the Bear will always protect our resistance and provide security

The client wished to highlight that Imunoglukan is a safe solution for children, constituting a kind of dome isolating from viruses and pathogenic bacteria.

To share this message further, increase brand awareness and make full use of the chosen strategy, we decided to:

• Launch social media activities
  
• Set up a business profile on Facebook
  
• Prepare dedicated graphic materials
  
  
  

The design process included many different activities and elements - from reinterpretation of the brand hero's image, to printed and electronic advertising materials, along with building a brand new website. However, it is the comprehensive view that gives a complete picture of changes that resulted in reaching the client's business and marketing goals.

• The brave Bear became more memorable and evokes warm associations
  
• The brand awareness and product sales have been increased by creating a consistent KV and marketing strategy
  
• The website now has a higher number of page views
  
• Brand development has been successfully supported
  
  
  
  

The design process included many different activities and elements - from reinterpretation of the brand hero's image, to printed and electronic advertising materials, along with building a brand new website. However, it is the comprehensive view that gives a complete picture of changes that resulted in reaching the client's business and marketing goals.

• The brave Bear became more memorable and evokes warm associations
  
• The brand awareness and product sales have been increased by creating a consistent KV and marketing strategy
  
• The website now has a higher number of page views
  
• Brand development has been successfully supported