Smart Schedules a revolution in public transport

506449bc3a8c3cf9021f8ee8e4a2390e4c9485c6-1

Smart Schedules is an innovative system of integrated information for the passengers of public transport. Based on Google Maps, it utilizes GPS and analyzes traffic.

Client

Smart Schedules

Year

2019

Services we provided

  • Visual identity
  • UX / UI
  • Development
  • Marketing

Goals /Objectives

The primary goal of the Smart Schedules project is the improvement of passengers’ comfort while using public transportation services. Our agency’s first task was to identify the target group and reach an audience, i.e. city council officials, owners and CEOs of government and privately-owned transport companies. It’s them who decide whether a given unit will be connected to the network.

 

Our Mission

- Creating a website, that would clearly present the offer, the essence of this technology and speak directly to the target audience

- Distinguishing the brand from other startups

- Building brand awareness, which would translate into the number of conversions

Tools/Solutions

wave
  • A responsive website based on WordPress, which is characterized by a friendly interface, provides easy contact via every device, while remaining fully functional – both desktop and mobile

  • Intuitive and transparent design based on UX, creating characteristic icons and interaction

  • Storytelling as a method of reaching the recipients – a simulated chat on a website, where one of the interlocutors recommends using the Smart Schedules app, as it is a solution to the problem of using public transport

 

 

Results

wave

Good website navigation enables comfortable browsing between the tabs and searching for the required content. Understandable information and suggestive icons encourage users to perform further actions and they tend to be remembered better.

The project's goals, i.e. reaching the target audience, building brand awareness and selling products have been achieved and successfully completed.

Is there a project on your horizon? Brief us in!

wave

Let us know when you're free, and we'll schedule a short intro meeting online. You tell us about your project, we will ask questions, you will ask questions and max. 30 minutes later, we will know if we’re the right fit.