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Why is WordPress the best CMS for SEO?

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By Łukasz Kaczmarek

4 min read

Looking to bolster your marketing efforts with the right CMS? WordPress might just be the ideal choice. What makes it great for SEO?

Meet the CMS that powers 35% of the Internet

WordPress has long been an undisputed leader among content management systems. Currently, as many as 455 million of the Web’s 1.3 billion sites use WP, which is more than a third of the entire Internet. 

There’s a lot to love about it: flexibility, reliability, the ability to create fully customized webpages with own site design, as well as wide support from the huge WordPress community. Last but not least, it’s very SEO-friendly which obviously allows to boost the website traffic, thus directly increasing a number of visitors and in effect, earnings as well.

It's no coincidence that it’s used by a lot of international brands, including Bloomberg, Booking.com, IBM, Tripadvisor, New York Post, Vouge or Indeed. WordPress built-in features paired with the right extensions can really help in terms of marketing.

What makes WordPress great for SEO?

With WordPress, SEO is just easier. Here are a couple of factors that make it the best CMS for the job.

1. WordPress provides optimized site structure

Site structure is vital for search engines such as Google. SEO features built into WordPress make it really straightforward to manage – both subpages and URLs should be easy to navigate with out-of-the-box configuration. Any post can be given a unique friendly URL automatically generated from its title, and there is the extensive built-in support for categorizing and tagging content, including making hierarchies of related categories. As a result of said, the website is indexed perfectly from the very beginning, even before you start thinking about SEO optimization.

2. Easy management of tags, headings and so on

The various HTML elements are very important for making sure that the search engines can parse your webpage properly. With WordPress, you can easily fill out and customize all the fields needed by Google SEO. One of the necessary parts of a site’s HTML code that helps make sure it can achieve a high placement in search results is the metadata, which can be managed via SEO plugins. For example the Gutenberg Blocks used to create WordPress posts take care of proper HTML tags for headings, lists, tables and so on – all of those elements make your website more visually appealing, which also helps with SEO.

3. Built-in pagination

A long list of posts can be hard to navigate for your users because of the huge number of headings following one another. It can also take a lot of time to load, as most of the time all the posts on a webpage have their own thumbnails. Pagination is the perfect solution to this problem: WordPress splits the posts properly on its own, with a default number of 10 posts. Of course, you can also use custom solutions like WordPress functions and plugins for this too.

4. Tons of plugins for SEO

The main attribute of WP is nearly unlimited number of the extensions, which makes its SEO functionality very versatile. WordPress’s plugins offering really shines. Their functionality can range from providing up-to-date SEO audits to complete SEO support on many fronts. You can monitor traffic data, detect problems with your site’s structure, or even get recommendations to boost your website’s placement in search results. Some available plugins also offer automatic sitemap and schema generation.

A part of feature sets are available directly in WordPress, but it’s safe to say that the right plugins make SEO management more efficient and convenient. The most popular SEO plugins for WordPress are Yoast and All In One SEO. They generate sitemap.xml file that is perfectly optimized and can be browsed by search engines, which facilitates crawling via Googlebots.

Things to remember when using WordPress

WordPress can be a great and effective tool in the vast majority of cases, which is proven by its huge, long-standing popularity among both small businesses and the biggest brands. You have to keep in mind that websites built on WordPress, as with any other CMS, will need regular maintenance and making sure that all the plugins and integrations are up-to-date. If you want to be certain that everything is taken care of properly, you can reach out to WordPress agencies offering not only the initial design and implementation, but also long-term support in terms of maintenance.

Get professional help in developing your SEO-friendly WordPress site

Want to see your site truly grow and build amazing pages on WordPress? SEO is our bread and butter at Osom Studio. We’ve been working in the area of web development, SEO marketing, WordPress development and WordPress maintenance for over a decade. Contact us to get help in choosing the right solution for you!

Sources:
Websites Using WordPress with very high Traffic
Current WordPress CMS Market Share In 2021
40+ Most Notable Big Name Brands that are Using WordPress

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