Revitalising The Website And Brand For IT Consulting Company.

Revitalising the website and brand for IT consulting company.

A laptop displaying a website for GGS, featuring digital transformation services. The page shows a woman with glasses working on a tablet, surrounded by floating geometric shapes. The color scheme includes purple and white tones.

GGS facilitates digital transformation in enterprise-sized companies. Smart technologies offered by the company help to save time, cut costs, and increase the bottom line of their partners. Their solutions are custom-built to match each business’ individual needs.

Client

GGS

Year

2021

Services we provided

  • Visual identity
  • UX / UI
  • Development
  • CMS integration

Timeline

Similarly to GGS’ style of work, we too focus on the individual approach. That’s why defining a clear and clean design process is always our top priority and the first phase of any project. The result is a detailed plan that puts Osom and the client on the same team, allowing us to move forward quickly, systematically, and without looking back. Thanks to this approach, we avoid going back to previous stages of implementation and answering the questions that have already been answered.

Workshops

The project phase was kicked off with a workshop session, which is a key element of our every project. Such a meeting allows the Osom team to define the client’s business goals and all other aspects of the implementation from the very beginning. Often, it is also the moment when the client rediscovers their brand; a chance to look at the business from a completely different perspective and discover new opportunities for growth.
During the workshop, we redefined the tone of voice and GGS’ values. Based on the exercises and the survey, we defined 2 archetypes that described the brand most accurately.

Wireframes

The workshops constituted the basis for the wireframing phase, which outlined the layout of the information architecture. We focused on the “foundations” – the elements always present on the website, which we structured so that they’d correspond with the conclusions dervied from our sessions. A detailed layout and composition came next; we presented them once the initial wireframes had been accepted by GGS. The result was a detailed, thoroughly-planned user conversion path: we focused on building the entire story behind the visit, as well as the sequence in which the user would browse the site.

Logo

Up to this point, GGS had used a simple, cube-shaped logo. Instead of opting for something completely new, we decided to use this element and give it a modern spin. The new shape was also utilised in other areas of the realisation.

Website

The last stage of the project was designing the subpages, which would stylistically match the handbook’s contents. First and foremost, the website had to have a clean interface. At the same time, we wanted it to stand out from the crowd. Did we manage to do it? See for yourselves!

A horizontal timeline with stages: Discovery, Design, and Delivery. Discovery includes Workshops and Wireframe; Design has Design and Copywriting; Delivery shows Assets. Each task is represented by a colored bar spanning its respective timeline.
Two logos for "GGS IT Consulting" featuring a hexagonal shape with a cube inside. The logo on the left has a gradient purple color and the one on the right has blue and teal hues. Both include the company name in bold font.
A sign for "GGS IT Consulting" features a geometric cube logo in purple and blue on a white background. The same logo and text are displayed on a navy blue background to the right.
A series of rectangular gray boxes of varying sizes aligned vertically and horizontally on a light purple background, each containing text indicating different categories or headings.
A comparison of three mood boards with two marked correct and one incorrect. The boards feature sections on services, look and feel, illustration, and photo style, with various images, layouts, and colors displayed.
A 3D illustration shows two realistic human arms intertwined, crossing each other with open hands, set against a light gray background.

The Companion

This archetype best embodies the feeling of belonging to a group. The Companion doesn’t like to stand out – they prefer to be a discreet helper who doesn’t take credit for the work they’ve helped with. They want to accompany us every day.

 

GGS is the Companion because:

  • They create valueable solutions and help customers each day.
  • They help discreetly, not taking centre stage. They build a relationship with the client and accompany them in the process of digital transformation.
A blue wax seal featuring an engraved owl standing on a branch, with geometric shapes beside it. The seal is circular with an uneven edge.

The Sage
Knowledge is the most important thing in their life and the most important value. However, the Sage does not acquire it for their own benefit, but rather: to educate others. It is an archetype for expert brands considered to be authorities in their field.

GGS is the Sage because:

  • GGS’ solutions are based on expert knowledge that the company wants to share.
  • GGS are a team of experts in their field.nt and accompany them in the process of digital transformation.
A colorful graphic with seven overlapping circles in various shades of blue and purple. Each circle displays a hexadecimal color code: 37E4E8, 592BE5, 90B2E6, EFF3F8, 213659, 7A83A9, and a gradient transitioning in one circle.
UI prototype displaying button states and input field behaviors. Includes "Check all" buttons in normal, hover, and disabled states, input fields with labels for various states like default, hover, focus, typed, and alert.
A modern website layout for a digital solutions company. The page features sections for a welcome message, services, testimonials, and a case study. It includes icons, a photo of a smiling person, and clear call-to-action buttons.
Mockup of a website design showing pages with a headline, text, and abstract geometric graphics. Inset images depict two people working at computers and a person with glasses smiling at the camera.
A collage of digital transformation-themed images, including a website layout with vibrant graphics, a woman with a tablet smiling, a smartphone displaying a digital platform, and a world map with data points.
Three mobile phones display different screens: one with images of people working, one featuring a white interface with text and tech icons, and one showing a business diagram with arrows. The overall theme focuses on technology and automation.

wave

GGS contacted us because they were not happy with their website at all. Its unnecesarily complex structure and outdated design eventually gave way to an Osom Studio-designed, modern, user-friendly website that stands out from the rest of the industry.

 

The proposed design is based on IT-characteristic colors and geometric shapes. Its character is modern and fresh, perfectly reflecting the brand’s personality, and going hand-in-hand with GGS’ solutions. The workshops allowed us to create a website that will become an effective tool for building the company’s sales funnel, as well as its brand recognition.

 

Thanks to this cooperation, GGS not only built a new website, but also had the opportunity to reevaulate the company’s strategic assumptions and look at its operations from a different perspective. Projects like this – when we not only create the solutions in question, but also open up new opportunities for the client – are the most OSOM ones for our team.

Is there a project on your horizon? Brief us in!

Let us know when you’re free, and we’ll schedule a short intro meeting online. You tell us about your project, we will ask questions, you will ask questions and max. 30 minutes later, we will know if we’re the right fit.

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