Kodak Alaris - Information Management Website

Kodak Alaris – Information management website

A modern document scanner with a sleek design is positioned against a light background. It features a touchscreen interface and multiple paper trays, indicating its multifunctional capabilities. The device's brand name is visible.

Kodak Alaris is a British manufacturer and marketer of traditional photographic supplies, hardware and software for digital imaging and information management, and retail printing kiosks. 

In this case, the client asked us to create a website for its scanning devices dedicated to, among others, the public administration sector. That allows improving the electronic circulation and management of documents.

Client

Kodak Alaris

Year

2019

Services we provided

  • UX / UI
  • Development

Goals and objectives

The main objective was to create a clear and simple website that would contain a maximum amount of information and enabled the public administration sector employees to find out everything they need to know about the device of their choice. This, in turn, would directly influence the conversion rate and new leads acquisition.

Our Mission

– Creating an optimal and transparent information architecture

– Encouraging users to purchase the merchandise by introducing an attractive product presentation

– Creating a simple and transparent graphic design that emphasizes both the purpose of each device and its positive impact on the final customer’s experience

– Developing a coherent communication system and making sure the website contains all the crucial information, product descriptions and blog posts among others

– Designing a new layout and implementing the website

Logo of Kodak Alaris Information Management with a subtle world map design in the background.
A collage with two text blocks and two images. Top: Woman in blue writing. Text about website assumptions. Bottom: Man smiling and shaking hands in an office. Text detailing the site’s goal for Kodak Alaris products in offices.
Abstract image featuring white background with teal geometric shapes, including two large squares and one smaller rectangle, randomly placed across the canvas.

Tools / Solutions

wave
  • Creating sections for substantive user support – FAQ, blog, search engine adjusted to fit the needs of the individual user
  • Utilizing solutions that manage customer relationships and allow B2B marketing automatization
  • Basing the website on WordPress and connecting it to CRM used by Kodak Alaris
A professional webpage design with sections for services, a knowledge base, webinars, and contact information. The layout includes images of people working in an office, a man in a suit, and various informational boxes in teal and white.
A small black dot is centered on a plain white background.
A website subpages mockup featuring various sections with images, text blocks, and icons. The design uses a green and white color scheme with modern, clean layouts including headers, footers, and navigation elements.

Result

wave

At first, the website was only designed for the administrative sector. However, the concept has been changed during the project realization and presenting the final users with the opportunities that Kodak Alaris products open before office spaces became the main goal. With that in mind, marketing activities have been implemented to the website (which our agency has also been responsible for).

 

Thanks to valuable content, with time the website gained new consumers.

 

The solutions that we have implemented enable the sales department to conduct their own activities, monitor sales results, data analysis and lead processing.

 

Is there a project on your horizon? Brief us in!

Let us know when you’re free, and we’ll schedule a short intro meeting online. You tell us about your project, we will ask questions, you will ask questions and max. 30 minutes later, we will know if we’re the right fit.

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