Netwise wished to have an outstanding communication style. After a long analysis of the industry and websites of the competition, we have found that these are usually not very bold - rather simple and ordinary.
The logo shouldn't be changed in form but become more recognizable and memorable; that's why we decided on strong, aggressive colors.
The client did not want the brand to look tender or immature. He rather expected us to create a strong and courageous image of the company. That is why our concept was to use shapes that do not have rounded edges - therefore, the idea of using squares and other square-shaped forms was born. Various designs closed in squares were meant to give the brand a particular, individual touch.
