New Website & Brand Identity Refreshment - Netwisie

New website & brand identity refreshment – Netwise

Illustration of people interacting with a large website interface. The text reads "New website for CRM solution company" with the logo "Netwise" in the corner. Various charts and graphics are displayed on the interface.

The Netwise story dates back to 2008, offering an unparalleled range of consulting and implementation services in business platforms: CRM, PRM, and low-code applications on Microsoft Power Platform. First CRM integrator that proposed Dynamics CRM hosted in their own Data Center. With over 160 successful CRM projects based on Microsoft Dynamics 365 in 27 countries.

Client

Netwise

Year

2019

Services we provided

  • Visual identity
  • UX / UI
  • Development

Goals and objectives

– Refreshing the brand image that stands out among the competition in the industry.
– Showing the modernity and innovation of the company and its services.

Our Mission

To create outstanding communication style through strong colours, bold fonts and a completely new website.

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Netwise wished to have an outstanding communication style. After a long analysis of the industry and websites of the competition, we have found that these are usually not very bold – rather simple and ordinary.

 

The logo shouldn’t be changed in form but become more recognizable and memorable; that’s why we decided on strong, aggressive colors.

 

The client did not want the brand to look tender or immature. He rather expected us to create a strong and courageous image of the company. That is why our concept was to use shapes that do not have rounded edges – therefore, the idea of ​​using squares and other square-shaped forms was born. Various designs closed in squares were meant to give the brand a particular, individual touch.

A light gray, plain background with no visible objects or patterns.
Image showing the old and new versions of the Netwise logo. The old version features a darker blue with a green accent, while the new version uses a brighter blue and retains the green accent. Both are displayed with labels "Old version" and "New version.
Minimalist slide with large "02" in light blue at the top left, small vertical "Goals" text near it, and a grid of light dots at the bottom right on a white background.
A typographic poster featuring the font "Montserrat" in Regular, Semibold, and Bold. Displays sample text in various header sizes (H1, H2, H3, etc.) with body text samples. The left side shows "03 Typography" vertically.
A white background features the number "04" in large, faint text at the top left corner. Below, there's a thin vertical line with the word "icon" in small, black text aligned vertically. The rest of the image remains empty.
An illustration of a person sitting on stacked books, drawing on a large whiteboard with a graph. Small figures around them observe and interact, symbolizing teamwork and collaboration.
Illustration of people interacting with a large website interface. The text reads "New website for CRM solution company" with the logo "Netwise" in the corner. Various charts and graphics are displayed on the interface.
A colorful website design mockup featuring an "About Us" page with text sections, images of people working, and illustrations of individuals interacting with technology. The design includes icons and vibrant graphics, like gears and a rocket.
A plain white background with no visible objects or markings.
A webpage design mockup showcasing a tech company's career page. The layout includes sections for employee testimonials, benefits, job openings, and a company award announcement. The color scheme is predominantly blue and white with green accents.
Blank white image.
A collage of webpage designs featuring various sections with blue headers, images, text blocks, and article previews. Illustrations of people interacting with digital interfaces appear along the borders.

Is there a project on your horizon? Brief us in!

Let us know when you’re free, and we’ll schedule a short intro meeting online. You tell us about your project, we will ask questions, you will ask questions and max. 30 minutes later, we will know if we’re the right fit.

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