New Visual Communication And A Website For Pragmatic Brains

New visual communication and a website for Pragmatic Brains

Abstract design featuring teal shapes on a white background. Several circular and wavy forms are positioned in the top right and bottom right quadrants, creating a dynamic, modern pattern.

Pragmatic Brains is a software-engineer provider that implements efficient development processes and products. The aim of our cooperation was to develop a new visual communication for the brand and a website based on it.

Client

Pragmatic Brains

Year

2020 – 2021

Services we provided

  • Visual identity
  • UX / UI
  • Development

Project

When analyzing the industry and the style of communication of close competitors, we noticed that it is quite conservative. We decided to break this pattern and introduce some invigorating elements. The new design is based on the latest trends and a bold color scheme. The vivid colors and fresh illustrations used in visuals refreshed the brand’s character and gave it new energy. Original typography and small micro-interactions (animations) allowed to obtain an original and non-obvious quality.

 

We also devoted a lot of attention to development works. The code was created with a special focus on optimization and page loading speed on both mobile and stationary devices.

Illustration of three people in an office setting. One is sitting, reaching for a large light bulb held by a jumping figure with a backpack. Another person stands nearby, thinking. Abstract charts and graphs are visible in the background.
A modern website design featuring a software company. It includes sections on services, statistics, an approach with icons, a team photo, and technologies used like AWS, Python, and Node.js. The layout uses blue and green abstract shapes.
An illustrated website layout with text sections, infographics, and cartoon figures interacting with digital devices. The design features green and blue circles and various interactive elements scattered throughout the page.

Is there a project on your horizon? Brief us in!

Let us know when you’re free, and we’ll schedule a short intro meeting online. You tell us about your project, we will ask questions, you will ask questions and max. 30 minutes later, we will know if we’re the right fit.

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