Relai: High-Converting WordPress Site For Fintech App
The image shows the word "Relai" in bold, dark blue letters on a light gray background.
A red square icon with rounded corners featuring a bold white cross in the center, resembling the flag of Switzerland.

Swiss made

An orange circle with a white Bitcoin symbol (a capital letter B with two vertical lines through it) in the center.

Bitcoin only

A white USB flash drive icon on a dark, rounded square background.

Self Custody

Snow-covered mountain peaks rise sharply against a clear blue sky, creating a dramatic and rugged landscape. The scene is shaded with a blue tint, enhancing the cold and serene atmosphere. A smartphone screen displays a cryptocurrency wallet app showing a Bitcoin balance of 21,000 CHF, options to buy or sell, an auto-invest order, and a Bitcoin price chart with a 0.25% increase.

Client

Relai

Year

2025

Services we provided

  • UX/UI
  • Web Development

Solution

https://relai.app/

Introduction:

Relai, a Swiss-based Bitcoin investing app, needed a new digital presence to strengthen trust, attract retail and business users, and drive conversions. Our goal was to create a WordPress solution that supported these objectives—making the brand’s promise of simple, secure Bitcoin investing tangible through a user-focused, high-performance website. The result was a scalable digital platform that became a key growth driver for both B2C and B2B segments.

A woman in a gray sweater and glasses walks on a city street holding shopping bags and looking at her phone. Cryptocurrency trading and investment interface overlays appear on the image.

About Relai: Bitcoin Made Simple

Relai was built to remove friction from Bitcoin investing. Their mobile app enables self-custodial transactions without the need for complex exchanges or technical know-how. Beyond individual investors, Relai Business offers SMEs tailored onboarding, tax tools (via Blockpit), and custody guidance.

A hand holding a smartphone displays a fintech cryptocurrency wallet app with - example of website layout - Relai app

The Challenge: From Legacy Site to Growth-Ready Fintech Platform

Relai’s previous website was struggling to keep up with their rapid growth and no longer met the needs of their expanding audience. The platform limited flexibility, making it harder to adapt content quickly as the business evolved.

Our Strategic & Technical Approach

1.

Discovery & Strategy Alignment

We started with workshops to map out the site’s key sections and agree on a solid architecture. Next, we led the design process which was carried out in close collaboration between our UX/UI specialist and the client’s design and product team.

2.

Modular WordPress Architecture

To provide full flexibility, we used WordPress with Gutenberg and added atomic ACF components. This gave the client’s team a simple way to edit the website. We also integrated Trust Rank and improved CTA management, making it easier for the team to guide users effectively. This setup gave Relai’s marketing team independence in managing content creation.

3.

Development with Performance in Mind

The development phase focused on efficiency and stability. We built enhanced Gutenberg blocks to deliver interactivity, optimized third-party integrations for smoother performance, and handled server-side tuning to maximize speed and reliability.

4.

Animations and Visual Effects

As part of the project, we implemented refined visual enhancements designed to elevate the user experience, particularly on desktop. The client aimed for a more dynamic and visually engaging website while preserving a professional and balanced look. The final solution successfully delivered on these goals—adding a modern, distinctive feel without compromising navigation or performance. The result was well received, both technically and aesthetically, reinforcing the overall quality of the new platform.

Snow-covered mountain peaks rise above a layer of clouds, with rocky ridges and slopes visible under the white snow. The black background creates a dramatic contrast with the bright, icy landscape.

Long-Term Performance Results

Since launch, the new Relai website has consistently delivered excellent real-world performance. According to Google CrUXdata, the new website passes all Core Web Vitals (LCP, INP, CLS) since the new website was launched. This is especially important for the comfort of the users browsing the website, especially from mobile. Independent PageSpeed Insights tests show a 96 performance score and a perfect 100 in SEO, validating the site’s strong technical foundation. These long-term results demonstrate that the optimizations implemented during development continue to ensure speed, stability, and a seamless user experience well beyond
the initial release.

A large green circle displays the number 96 in the center. Below, three smaller green circles show the numbers 95, 96, and 100, each with a partially filled outline.

Business Impact

As a result of rebuilding the website, the client now has a modern, eye-catching, fast WordPress service. They can independently update content and create new sections without incurring additional costs or experiencing delays. Modern WordPress solutions, enhanced with the Gutenberg builder and a wide range of customizable components, empower their team to manage the website with ease and flexibility.

Technical & UX Highlights

Smooth migration:
Direct database migration preserved SEO and historical content

Conversion-focused UX:
Clearer CTAs and guided flows aligned traffic with app adoption

Flexibility:
Marketing can run campaigns and publish content without dev bottlenecks

Snow-covered mountain peaks under a clear sky, bathed in bluish light.

Summary

Relai needed a website that wouldn’t slow them down. As operates in the fintech sector, the new platform is designed to remain fast, reliable and scalable as the product. 🏆 We rebuilt their website on a modular, high-performance WordPress stack, and now their team can now update, test, and grow on their own.