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Client
Vromo
Year
2022-2023
Services we provided
Website
Vromo is a dynamic software company in the food delivery business, expertly connecting restaurants with delivery drivers. Distinguished by reduced commission rates and sustainability, restaurants gain more revenue from deliveries. With years of collective expertise, Vromo’s team is a restaurant’s strategic partner for success. Currently established in the Ireland, Vromo has expanded its presence in the USA.
The project ran from December 2022 to mid-April 2023. The initiative began with strategic workshops, followed by the actual design and coding phase starting in early 2023.
Vromo had to modernize their website in order to generate better leads and communicate effectively with their customers. This modernization was critical for their expansion in the US market and further business growth. The client expressed dissatisfaction with their existing website, citing its unattractive design, lack of functionality, and inability to analyse data and gather leads effectively. They also struggled with dependence on their previous agency for tasks such as creating new landing pages. Therefore, the client aimed to have a WordPress website that allowed them to modify and add content independently. Clear communication of Vromo’s functionalities and benefits to its customers was of utmost importance to the client. The goal was to centre the website around these elements to ensure effective communication with their target audience.
We aimed to create a website that fulfilled Vromo’s functional and visual requirements, enabling streamlined business development. The team considered the client’s strong focus on analytics and aimed to provide easy integration with their CRM system and analytics. Given the client’s needs, our role involved identifying the website’s architecture, and its most critical areas, taking into account both business objectives and user pathways. Also, we constructed blocks, using Gutenberg, in a way that allowed the client to add new subpages independently based on existing WordPress blocks, granting them much desired independence.
The project encompassed strategic workshops, the creation of new designs (wireframes and prototypes), development and deployment of the new website, integration with HubSpot, and basic analytics configuration.
The website was implemented on WordPress, utilizing reusable ACF (Advanced Custom Fields) blocks added through the Gutenberg editor. This approach catered to the client’s requirement for easy content management and the creation of new pages as needed. Gutenberg brings several benefits to our client:
Effortless content duplication: Closure of options in the Gutenberg block streamlines content copying between pages.
Simplified page expansion: Gutenberg provides access to all sections, allowing for experimentation and the addition of new elements.
Branding alignment:
The ability to hide unused blocks ensures consistency with the client’s branding.
PageSpeed optimization: Removing unused sections contributes to faster page loading.
Additionally, we integrated the website with HubSpot through form elements, facilitating lead collection and seamless lead processing by the client’s sales team. The website was also connected to HubSpot and Google Analytics for comprehensive analytics tracking.
We extended collaboration with Vromo, offering ongoing support, updates, and website maintenance.
By leveraging our expertise, Vromo successfully modernized their website, positioning itself as a leading tech-driven organization. The revamped website significantly improved user experience and set the foundation for continued business growth in both the Ireland and the expanding US market.
All with “Mission Accomplished” status at the end.
WooCommerce development
WooCommerce development
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Let us know when you’re free, and we’ll schedule a short intro meeting online. You tell us about your project, we will ask questions, you will ask questions and max. 30 minutes later, we will know if we’re the right fit.
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