Blog - Insights From Osom Studio
Maciej and Greg stand in front of a colorful abstract background with "Osom to Know" displayed behind them. One, in glasses and a dark shirt, and the other, bearded in white, discuss WordPress tips and e-mail marketing strategies.

Smart Email Automations Every Brand Needs – interview with Greg Zakowicz

Most marketers say they personalize their emails. Few actually do it in a way that impacts revenue. In our recent episode of the Osom to Know podcast, we spoke with Greg Zakowicz about today’s world of an email automation.

By Maciej Nowak

Illustration of a factory connected to a computer monitor displaying a red gear, symbolizing industrial automation, migration to smart manufacturing, and efficient data flow—ideal for demonstrating digital transformation or SEO in industry.

The Big Move: Successfully Migrating Complex Data to WordPress & WooCommerce

Learn how to transfer intricate manufacturing catalogs without compromising site performance, or data integrity – your step-by-step migration roadmap.

By Tomasz ZieliƄski

Matt Medeiros and Maciej Nowak at cover of Osom to know podcast

How can AI transform Your WordPress Agency? Interview with Matt Medeiros

In this episode we talk with Matt Medeiros who outlines how WordPress agencies can stay relevant and profitable in an AI-driven future – without sacrificing their clients, or team.

By Maciej Nowak

Illustration of a storefront with a shopping cart labeled "WOO," alongside SEO-related icons like a graph, gear, and magnifying glass, symbolizing WooCommerce and SEO optimization at WCEU.

How WooCommerce can give your online store a SEO advantage?

WooCommerce has established itself as one of the most effective platforms for SEO on e-commerce. Why? Read our article.

By Ɓukasz Kaczmarek

WordPress logo next to a speech bubble with "#WCEU 2025," a calendar icon, and a stage with microphones— all in blue, red, and white— captures the excitement of WordCamp WCEU.

Highlights from WordCamp Europe 2025 in Basel

WordCamp Europe is the largest conference in Europe, bringing together WordPress creators, and open-source enthusiasts. We just couldn’t miss it!

By Maciej Nowak

Illustration of a large laptop displaying a speaker icon. A woman sits on the laptop holding a computer, while a man stands holding a phone with an eye icon—highlighting concepts like WebOptimization and WordPress. Another phone shows a magnifying glass.

WCAG Compliance for EAA 2025: Last Call for WordPress and WooCommerce Website Owners

Make sure your website follows WCAG standards, and European Accessibility Act (EAA) 2025. We explain main requirements for making websites compliant.

By Ɓukasz Kaczmarek

Maciej Nowak and Web Griebel stand in front of a colorful abstract background with the words "OSOM TO KNOW" behind them, ready to discuss Google updates, Core Web Vitals, and SEO tips. One wears a striped shirt, the other a white shirt.

Conversions & UX: Payment Trends – Interview with Web Griebel

Whether you’re a DTC brand scaling fast or an agency building ecommerce sites, our interview with Web Griebel, Global Head of Payments at Woo, will be a rich source of insights you’ll actually want to use. Here’s what every online seller should know about modern payments.

By Maciej Nowak

A person relaxes on a lounge chair beside a large computer screen displaying a loading bar and the message "Please wait," highlighting the importance of WebOptimization for better TTFB, with clouds and a plant in the background.

Improving TTFB in WordPress (Pt. 2): Front-End and CDN Optimizations

TTFB (Time to First Byte) measures the delay before a page starts loading. Discover how optimizing servers, networks, and caching can speed up your site – and why front-end strategies matter just as much.

By Tomasz ZieliƄski

Illustration of two women interacting with large digital security icons, including a warning sign, gears, a padlock, and a password box—highlighting cybersecurity issues in WordPress and the importance of WebOptimization for safe browsing.

Improving TTFB in WordPress (Pt. 1): Backend and Server-Side Optimizations

TTFB starts at the server. Backend factors like PHP execution, database queries, and server setup heavily impact how fast your site delivers content. Explore this guide to WordPress server optimizations

By Tomasz ZieliƄski

Illustration with a blue shield symbolizing cybersecurity, a calendar icon, Dom LuĂ­s I Bridge silhouette, and "WordCamp PORTO 2024" in a speech bubble on a light abstract background.

WordPress Security VIP – Key Takeaways from Maciej Nowak’s Talk at WordCamp Porto

Drawing from his agency’s hands-on experience Maciej Nowak delivered an insightful talk at WordCamp Porto, focusing on practices surrounding WordPress security.

By Maciej Nowak

Cindy Krum and Maciej Nowak cover from Osom to know podcast

What Google Chrome Knows About You and Your Website? Insights from Mobile SEO Expert Cindy Krum

In this episode of the podcast, we had an in-depth conversation about Google Chrome and its search ecosystem. Our guest, Cindy Krum, shared some tips for maintaining a strong presence in Google searches.

By Maciej Nowak

Illustration of a person sitting next to a large smartphone screen displaying a fingerprint shield icon, symbolizing digital security or biometric authentication during migration from Joomla to WordPress, with abstract blue leaves in the background.

Migration from Joomla to WordPress part 3 – Advanced user role tactics, modules & a smooth go-live

Migration to WordPress offers a simpler setup and a rich plugin ecosystem, making it easier to manage content, users, and roles. This guide walks you through moving Joomla modules, components, and ensuring a smooth transition.

By Tomasz ZieliƄski