What makes a good website in 2025? Boost your business’s online visibility

1. Is your website easy to use?

Ensuring a seamless user experience (UX) is a critical aspect of website architecture, directly influencing how many visitors engage with your site and take desired actions. While an aesthetically pleasing design is important, prioritizing looks over functionality can result in an unintuitive interface. This can frustrate users, making it difficult for them to complete a purchase, fill out a contact form, or explore your services. A poorly structured website can drive potential customers away, decreasing conversions and overall business success.

A well-thought-out UX makes it easy for users to navigate your content, find key information quickly, and take action with minimal effort. Elements such as clear calls-to-action, intuitive navigation menus, and well-structured content layouts all contribute to a positive experience. When users feel comfortable and engaged, they are more likely to stay on the site longer and interact with your brand in meaningful ways.  If you have a very specific target audience, for example in terms of age, asking a person with a similar background to perform sample actions on the website (e.g. make a purchase) is also a good idea. You can assess whether the process was user-friendly and provided all the necessary information.

Building upon the initial discussion of user experience and website architecture, it’s essential to consider the upcoming European Accessibility Act (EAA), which will come into effect in June 2025. This act mandates that digital products and services, including websites, comply with accessibility standards to ensure inclusivity for all users. To align with these requirements, integrating the latest Web Content Accessibility Guidelines (WCAG) into your website’s design is crucial. For a comprehensive understanding of how the EAA impacts WordPress websites and detailed guidance on achieving compliance, you can check our blog. We recommend taking a look at upcoming events in the field – one of the most worth attending is WordPress Accessibility Day – it takes place online in October and definitely can help you stay ahead of the curve. 

Another key factor in UX is responsive design. With users accessing websites on a variety of devices, from desktops to tablets and smartphones, it’s essential to ensure a seamless experience across all screen sizes. https://www.browserstack.com/  is a great tool that you can use to launch your website on different devices and see how well it performs in these formats.

It is also impossible to ignore site speed – a slow service will definitely discourage users and often lead them to leave your platform. The easiest way to check your site’s performance is to use Google Page Speed. A responsive design is not only about aesthetics but also about functionality—fast loading times, readable content, and accessible buttons all contribute to a smoother experience. There’s a lot more to know about optimising your page speed. If you’re interested, we have a separate article dedicated to this topic.

2. Is your website easy to manage?

Website management is an important topic for the owner or content manager. It is worth considering which potential changes to the site you will be able to make yourself and which will require the assistance of a developer. If you plan to publish blog posts regularly, this process needs to be fast and intuitive.

One of the biggest advantages of WordPress is its intuitive and user-friendly content management system (CMS). With the right setup, adding or modifying blog posts, updating service pages, or changing images and videos is straightforward, even without any coding knowledge. A properly configured WordPress admin panel allows you to manage all content elements with ease, making website updates a seamless process. WordPress allows for role-based access, meaning you can assign specific permissions to different users, ensuring that only authorized individuals can edit crucial sections. This feature not only enhances security but also streamlines the workflow for content publishing, reducing the risk of accidental changes or data loss.

Once you have decided on a CMS, the next step is to choose the right hosting. It needs to meet your needs, for example, in terms of the number and location of users who will visit your website. Choosing the wrong hosting service can lead to the site being overloaded, causing it to slow down or fail. And as we already know, page speed matters.

3. Is your website safe?

Nowadays, the vast majority of Internet users (thankfully!) check the credibility of the websites they use on a daily basis. Potential security issues can affect your site’s search engine rankings because their algorithms often reject results they find questionable. If a visitor has doubts about the safety of using your website, they will leave immediately. This will give the impression that your brand is not trustworthy and, unfortunately, the consequences can be very serious.

Issues such as a messy visual layout, poorly aligned text or buttons that do not work properly can have a big impact on the website’s credibility. If the topic of security isn’t your speciality, consider consulting a professional who can help you choose the best solution. Many agencies (including Osom Studio) not only create your website but also offer maintenance packages that will help you sleep well at night 🙂

Having a valid SSL certificate that encrypts communications between the user and the server is critical, especially for e-commerce businesses. If a user comes to your website and sees a padlock with a red line through it or a security warning instead of content, they are not likely to return. If you have a WordPress site and you’d like to know more about the security measures you can take to protect your business go to this article.

Additionally, with the increasing frequency of cyberattacks and data breaches, businesses are required to adopt stronger cyber resilience strategies. The European Union’s Cyber Resilience Act aims to strengthen the security of digital products and services. As part of this act, companies must ensure that their websites and online services are equipped with robust cybersecurity measures, making it even more important for businesses to implement secure infrastructures. This regulation emphasizes transparency, accountability, and continuous monitoring to mitigate cyber risks. Adhering to the Cyber Resilience Act not only protects your business and customers but also ensures that you remain compliant with EU regulations. For further information, check out our detailed overview of this legislation. 

4. Is your website optimised for SEO?

You can have a website that meets all the requirements in terms of visual layout, content and usability, but if it is not well positioned in the search engines, your target user may never find it. That is why the final ingredient in our recipe for a successful website is the right SEO strategy. WordPress is a powerful CMS that has a lot to offer in this area, especially from a technical perspective.

Search engine positioning is a key element in the success of your website, so it’s best to use the services of an experienced specialist who will help you choose the right keywords to represent your business. It is also good practice to review and analyse the results of your optimisation efforts on a regular basis. Start by setting clear expectations about the frequency of reporting.

Ensuring your website is optimized for mobile devices is more critical than ever. With Google’s mobile-first indexing, the mobile version of your site is now the primary reference point for assessing usability and ranking in search results. This means that a seamless, responsive mobile experience isn’t just a nice-to-have – it’s essential for boosting your online visibility and engaging a growing mobile audience. By prioritizing mobile optimization, you not only improve user satisfaction but also align with best practices endorsed by Google .

AI has transformed the way search engines evaluate content, making search results more relevant and tailored to user intent. According to recent reports, AI technologies such as machine learning and natural language processing are now integral to Google’s search algorithms. These AI advancements are designed to understand context, rather than just keywords, ensuring that the most relevant results are displayed for each search query. AI has led to the emergence of smarter search algorithms that can interpret user queries more accurately and provide content that aligns better with the needs of users. 

Moreover, the rise of AI-powered SEO tools has made optimizing WordPress websites more efficient. Many tools incorporate AI features that help streamline the optimization process. These tools can automate several SEO tasks, such as generating meta descriptions, or creating alt text for images. AI marketing tools also play an important role in promoting your website.

Equally important is the presence of backlinks from external sources linking to your site. Backlinks from reputable websites are one of the most critical factors in search engine ranking. When authoritative sites link to your content, it signals to Google that your website is credible and valuable. This process, known as link building, helps improve your site’s authority, boosting its chances of ranking higher in search results. Getting featured on trusted, high-traffic websites can significantly improve your website’s SEO performance. According to experts, securing quality backlinks should be a priority for any SEO strategy as they play a crucial role in determining search rankings and boosting organic traffic.

Summary

In summary, creating a successful website in 2025 requires a comprehensive approach that prioritizes user experience, security, ease of management, and search engine optimization. By focusing on a seamless UX, ensuring your site is mobile-optimized, and adopting best practices for site speed and security, you can significantly enhance user engagement and brand trust. WordPress offers an intuitive CMS that empowers businesses to manage content efficiently while maintaining high standards for security and functionality. By addressing all these key elements, you can boost your business’s online visibility and create a website that effectively supports growth and conversion.

And If you want to benefit from our experience, contact us – we will help you work on your website.

The original article has been edited in April 2025.