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From WIX template to a Powerful
WordPress Experience
Qoolize, a global internet provider, experienced explosive growth that left its longstanding WIX website unable to keep pace with its expanding scale. To meet current and future demands, they sought our expertise to build a robust, high-performing WordPress website that would reflect their growing portfolio of services.
Client
Qoolize
Year
2025
Services we provided
- UX/UI
- Web Development
- Migration from
WIX to WordPress
Website
https://www.qoolize.com
Challenges
- Poor Performance on WIX: Qoolize’s previous website, built using WIX, struggled with performance and company messaging was not matching the level of services they provide, negatively impacting their credibility and lead generation.
- Complex Content Management: The client required an intuitive backend system that allowed easy content updates, given the dynamically evolving range of their services.
- Balancing Professionalism and Brand Identity: The new design had to merge a sophisticated corporate look with Qoolize’s distinctive branding, prominently featuring their signature purple.
Project Goals
Deliver a visually attractive
and fast-loading
WordPress website.
Enable intuitive content management and editing flexibility.
Enhance credibility to support global business expansion.
Solution & Implementation
1. Strategic Workshops
The project began with comprehensive strategic workshops to clearly define the site’s architecture, core business objectives, and target audiences. Through these workshops, the Osom Studio team gained valuable insights into Qoolize’s brand archetype and essential functionalities.
2. Design – Scalable and Engaging
Osom Studio developed a dynamic design that significantly simplified Qoolize’s initially complex site structure. Key improvements included:
- User-friendly Navigation:
A strategically positioned search bar and top navigation menu, combining usability with visual consistency. - Flexible Component System:
A modular design approach allowed for effortless scalability as Qoolize’s offerings evolve. - Brand Consistency:
The design successfully merged professional aesthetics with Qoolize’s vibrant branding, visually representing the scale of their business through compelling graphics and key performance indicators.
The proposed design was immediately approved by the client with minimal modifications, demonstrating strong alignment with their vision.
3. Development – Flexibility through Gutenberg Blocks
Development was executed using WordPress’s Gutenberg blocks, enabling
Qoolize to manage and build content effortlessly. Highlights included:
- Full Content Migration:
Complete migration of existing content from WIX to WordPress. - Custom Gutenberg Modules:
Modular design empowered the client to intuitively create new page layouts. - Advanced Custom Fields (ACF):
Employed for backend management of specific content areas, enhancing user-friendliness. - Custom Post Types and Breadcrumb Optimization:
Customized archives and permalinks for various content types (newsroom, resources), allowing seamless navigation and improved SEO.
Key Features
Fresh, visually appealing web design aligned with Qoolize’s brand.
Complete and seamless migration from WIX to WordPress.
Enhanced backend management experience through Gutenberg and ACF.
Flexible, scalable content editing capabilities.
Results
- Performance Improvement: Achieved a Page Speed Index (PSI) benchmark above 80 points, significantly enhancing user experience and site responsiveness.
- Brand Credibility: The new site design and functionality effectively positioned Qoolize as a credible, professional, and innovative player in the global communication solutions market.
- Lead Generation: Improved UX/UI practices are expected to directly contribute to increased lead generation.
Osom Studio continues to collaborate closely with Qoolize, further optimizing user experiences and developing new functionalities to support ongoing global expansion.
Would you like to brief us in on your project?
Let us know when you’re free, and we’ll schedule a short intro meeting online. We’ll go through the brief together, you’ll share your expectations and doubts with us, and ask us any questions you want – no holds barred!
Even if we’re a bit packed at the moment, we’ll make sure to find the time to listen to your needs and expectations.